At first glance, Sport Drink’s ads look almost broken. Instead of typical ads or content, you get black screens, blunt statements, and deliberately uncomfortable copy like: “YOU WOULDN’T DOWNLOAD A SPORT DRINK.” And that is the point. 1. Borrowing Internet Culture on Purpose This line is a direct
There’s a quiet revolution underway in advertising. Tools like Heyoz (also branded as Oz) are transforming how ads are created, tested, scaled and distributed. What used to require an agency team, high production costs and weeks of turnaround time now happens in minutes with AI. Welcome to the next
McDonald’s released an AI-generated Christmas advert. It went viral within hours, but not for the reasons the brand expected. The studio behind the project said they hardly slept for several weeks while writing prompts, refining shots, and manually shaping every frame. Their statement was clear. AI did not make
A Breakdown of the Viral Tweet Showing How AI Repurposes Existing Ads Into New Product Videos ad for apple AirPods max tips for best results the feature only focus on the 12 first sec of the video reference, so make sure your video input has a strong hook within that
Meta Ads Manager is powerful, but uploading & launching creatives inside it is painfully slow. Anyone who has ever launched a big creative testing round knows the feeling. You sit there uploading ads one by one, dealing with slow page loads, fixing broken naming, and repeating the same steps across
Every marketer knows the cookie banner. Every user hates it. And everyone clicks the same thing: Accept. It became a running joke in digital advertising. Yet when you stop and look at the scale of daily web use, it is not a small problem. It is one of the largest
Some advertisers rely on complex visuals, influencers, fast edits, or animated graphics. Rizzult has gone in the opposite direction. Their entire campaign uses nothing more than: * A white screen * A simple handwritten font * A single line of copy * An App Store card screenshot * A small highlight on the “Download” or
Why Terrible Ads Grab Attention and Sometimes Outperform Polished Ones There is a strange truth in advertising that keeps proving itself over and over. Ugly ads work. They work for memes, they work for awareness, and they definitely work when companies pretend to be helpless in order to hire a
A Simple Format That Feels Human and Stops the Scroll. The text chat ad format is one of the easiest ways to create an eye catching advert that feels personal, real, and naturally shareable. It takes the look of a chat screenshot and turns it into the ad itself. You
If you spend enough time in the Meta or Instagram ad library you start to see a pattern. Among all the polished UGC, paid actors, fast cuts, and product demos, there is a new format quietly outperforming almost everything. A simple screenshot of a plain text email. No editing. No
A new trend is exploding across Twitter/X. Creators are using a simple prompt with Nano Banana Pro to turn any product, logo, or person into a polished 9 image Instagram grid in seconds. The results look like real lifestyle shoots created by full production teams, complete with consistent styling,
A recent Instagram ad from Speks accidentally became a cross platform viral hit. A screenshot posted on Twitter/X racked up more than 19.3 million views, thousands of reposts, and a comments section full of people all saying the same thing: I have been staring at this goddamn Instagram
One of the most effective ways to build intrigue, trust, and instant social proof is to turn your ad into a conversation. The Facebook Comments Ad Format mimics a real comment thread unfolding on your post, which makes people stop scrolling and start reading. Native FB comments section we recently
I wrote this to save advertisers time. Every few days someone asks a version of the same question: Is it true that promoting posts on Meta can damage my organic reach in the long term? The short answer is no. Boosting posts or running ads does not harm your organic
When brands go viral in the ad world, people often expect it to be because of some clever hack, a secret framework, or a never seen before creative angle. Wild is the opposite. Their success comes from something far more boring and far more effective. They do the fundamentals properly,
AI generated ads are no longer a novelty. They are becoming the default. And few tools show this shift more clearly than Arcads, an AI engine that can clone the structure of any high performing video ad in seconds. Try it here! Over the last few weeks Arcads has been
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You have probably seen this format taking over X, LinkedIn, Instagram, and Facebook. A creator posts a valuable resource, a framework, a playbook, or a system, but instead of linking to it, they say: “Comment WORD and I’ll DM it to you. Must be following.” On the surface it
Spacegoods have become one of the most consistently interesting advertisers in the wellness space. Not because they use wild concepts or heavy production, but because they build clear, modular creative that isolates one emotion, one problem, or one benefit at a time. Their library shows how a single product can
A simple screenshot format that keeps outperforming polished creatives Some of the highest performing ads on social right now are not videos, not polished graphics, and not even designed. They are screenshots of the Apple Notes app. This format has been around for a while, but it has exploded again
Creators on X have started using a very simple but extremely effective format: a screenshot of a plain looking “guide” or “system” with a bold header, a disclaimer, and a few visual proof elements. It looks low effort. It looks like something you should not have access to. And that
In a world where Super Bowl ads cost millions and try to outdo each other with celebrities, CGI, and emotional story arcs, Kanye West did the exact opposite. He pulled out his phone, hit record, filmed a rough one take selfie in his car, and said one simple thing: “Go
Every few months a new content format pops up that feels instantly native to social feeds. This one might be the next big spike. You have probably seen posts like the one above. A striking mugshot. A wild headline. A comment section going feral. It works because it hits three