Sport Drinkâs Ads: Anti-UX, Anti-Funnels, Pro-Attention
At first glance, Sport Drinkâs ads look almost broken. Instead of typical ads or content, you get black screens, blunt statements, and deliberately uncomfortable copy like: âYOU WOULDNâT DOWNLOAD A SPORT DRINK.â And that is the point. 1. Borrowing Internet Culture on Purpose This line is a direct