One of the most effective ways to build intrigue, trust, and instant social proof is to turn your ad into a conversation. The Facebook Comments Ad Format mimics a real comment thread unfolding on your post, which makes people stop scrolling and start reading. Native FB comments section we recently
I wrote this to save advertisers time. Every few days someone asks a version of the same question: Is it true that promoting posts on Meta can damage my organic reach in the long term? The short answer is no. Boosting posts or running ads does not harm your organic
When brands go viral in the ad world, people often expect it to be because of some clever hack, a secret framework, or a never seen before creative angle. Wild is the opposite. Their success comes from something far more boring and far more effective. They do the fundamentals properly,
AI generated ads are no longer a novelty. They are becoming the default. And few tools show this shift more clearly than Arcads, an AI engine that can clone the structure of any high performing video ad in seconds. Try it here! Over the last few weeks Arcads has been
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You have probably seen this format taking over X, LinkedIn, Instagram, and Facebook. A creator posts a valuable resource, a framework, a playbook, or a system, but instead of linking to it, they say: “Comment WORD and I’ll DM it to you. Must be following.” On the surface it
Spacegoods have become one of the most consistently interesting advertisers in the wellness space. Not because they use wild concepts or heavy production, but because they build clear, modular creative that isolates one emotion, one problem, or one benefit at a time. Their library shows how a single product can
A simple screenshot format that keeps outperforming polished creatives Some of the highest performing ads on social right now are not videos, not polished graphics, and not even designed. They are screenshots of the Apple Notes app. This format has been around for a while, but it has exploded again
Creators on X have started using a very simple but extremely effective format: a screenshot of a plain looking “guide” or “system” with a bold header, a disclaimer, and a few visual proof elements. It looks low effort. It looks like something you should not have access to. And that
In a world where Super Bowl ads cost millions and try to outdo each other with celebrities, CGI, and emotional story arcs, Kanye West did the exact opposite. He pulled out his phone, hit record, filmed a rough one take selfie in his car, and said one simple thing: “Go
Every few months a new content format pops up that feels instantly native to social feeds. This one might be the next big spike. You have probably seen posts like the one above. A striking mugshot. A wild headline. A comment section going feral. It works because it hits three