The Mugshot Slideshow Format

The Mugshot Slideshow Format

Every few months a new content format pops up that feels instantly native to social feeds. This one might be the next big spike.

You have probably seen posts like the one above. A striking mugshot. A wild headline. A comment section going feral.

It works because it hits three things audiences cannot ignore: beauty, drama, and a story they feel they need the ending to.

Creators are now turning this into a slideshow format anyone can replicate. You do not even need a real mugshot. Tools like Nano Banana can generate a photorealistic “mugshot style” portrait in seconds.

From there, the hook carries the whole thing. Some examples that work incredibly well:

got arrested for sleeping with my exs coworker. here are the three things I learned about myself inside
here are five tricks they teach you in prison from someone who was locked up for years
how I rebuilt my life after spending years behind bars

Each slide pushes curiosity a little further. The final slides set up a clear emotional pay off and then transition into the product you want to promote.

This format is perfect for:

• Self improvement apps

• Career and productivity tools

• Mental health and meditation apps

• Journaling or habit builders

• Life coaching or skill building offers

Why it works:

People cannot resist the tension between chaos and transformation. A dramatic start paired with a “new life” CTA feels natural. Most viewers will swipe through the entire slideshow before they even realise it.

Expect to see a lot more of this format on TikTok and Reels. It is cheap to produce, always scroll stopping, and endlessly remixable.

CREDIT :