How to Copy Any Advert with AI: The New Tool That Recreates Winning Ads in Seconds

A Breakdown of the Viral Tweet Showing How AI Repurposes Existing Ads Into New Product Videos

AI can now take any existing ad, copy its style, pacing, voice, structure, and visual rhythm, and turn it into a brand new ad for your own product.

Not a parody. Not a loose inspiration.

A near perfect recreation of the original style, but featuring your product.

The tool behind it is Arcads.ai, which has released a feature called Hook Repurposer. It allows anyone to upload:

• An existing ad
• A product photo
• A short description

And then the AI generates a new product ad that matches the style of the reference video so closely that most people will not notice it was made by AI.

Below are the two videos from the tweet.

How the process works

The workflow described in the tweet is incredibly simple:

1. Go to Arcads.ai
2. Choose the Hook Repurposer tool
3. Upload any ad you like as the style reference
4. Upload your own product photo
5. Give the AI a short description
6. Wait a few seconds for your new ad

The result is a fully AI generated video with:

• A talking character holding your product
• Matching hand gestures
• Matching tone of voice
• Matching shot composition
• Matching movement and pacing
• Matching script structure

It is essentially style transfer for ads, but with video, voice, and product replacement combined.

Why this is a big moment for marketers

This is the closest we have seen to automated creative cloning. In the past, brands had to manually recreate a high performing ad from another account, often with a creator, a script, a set, and a full day of shooting.

Now the cost and time drop to almost zero.

1. Creative testing becomes unlimited

You can generate dozens of style matched ads in minutes and test them against each other. If an ad format goes viral in your niche, you can recreate that format instantly.

2. Small brands get access to big brand creative

Previously, only large companies could afford high production ad styles. Now anyone can.

3. Ads become modular

The creative becomes less about filming and more about choosing the right reference style.

4. AI generated presenters now look real

The tweet highlights how convincing the AI characters have become. Facial movement, eye contact, audio quality, and delivery are now almost indistinguishable from a real human creator.

Tips for best results

The tweet thread also notes an important detail:

The tool focuses on the first 12 seconds of the original ad.

That means the reference video needs a strong hook within those first seconds. The AI studies:

• Framing
• Tone
• Motion
• Intro line
• Energy level
• Character positioning

If the hook is weak, the generated ad will be weak too.

This reinforces a major rule of performance marketing.

The hook is the ad.

Everything after that is retention.

What this means for the future of advertising

This tool signals a shift.

Ad creation is becoming less about filming and more about remixing.

Less about production and more about choosing the right inputs.

We are entering a world where:

• Ads are generated in seconds
• Creative iteration is unlimited
• Any brand can copy winning formulas
• AI creators replace human creators for UGC
• Creative quality stops being a bottleneck

This does not replace human creativity, but it does change the cost structure. Creativity is now cheap. Ideas become the scarce resource.

Final thought

Whether you are excited or terrified, this is the new creative landscape. Tools like Arcads.ai are compressing what used to be a full production workflow into a few clicks. The advertisers who adapt early will massively outpace those still relying on slow manual workflows.

A world where any ad can be copied instantly is a world where strategy beats production every time.

Try Arcads.ai yourself here.